Responsabilidades e atribuições
Objective of the positionLead the development of consumer insights and recommendations to guide core brands' commercial strategy and deliver platform growth objectives
- Provide consumer insight-driven recommendations for business decisions- Develop and execute learning plan priorities for areas of focus- Manage/supervise the design, execution, analysis, and recommendation comms. of insight and analytics projects/initiatives to drive to business decisions- Manage relationships with external research agencies and leverage external insights resources, capabilities, and expertise in order to best serve business requirements- Conduct very little research rom global, we mostly use existing research from the markets or guide them on how to locally run the researches that we need for shared projects.- Connecting global frameworks like the demand landscape to the Core Brands strategic platforms, identifying opportunities and recommendations- Owning quarterly brand equity performance monitoring, as an input to the full business performance that we run in Core Co
